The knowledge of accounting, economics, management, buyer behavior, business environments, market research, product development, distribution systems, pricing strategies, and advertising and promotion gained from a major in Marketing provides a solid career foundation. Graduates may work for small businesses, large corporations, manufacturers, or service providers, or they may find employment with marketing and consulting firms. This major is also excellent preparation for graduate studies in consumer sciences or business administration.
Potential Career Areas:
- Research
- Advertising and promotion
- Analysis
- Consulting
- Product development
- Business strategy
- Internet marketing
- Talent representation
- Manufacturing
- Distribution
Sample Employers:
- Businesses
- Nonprofit organizations
- Hospitals
- Shopping centers
- Product vendors
- Manufacturers
- Film, music, and television industry
- Marketing firms
- Arts productions
- Sports teams
Sample Job Titles and National Salary Ranges:
| Job Title | Salary Range |
|
Market Research Analyst
|
$45,000 - $67,000
|
|
Green Marketer
|
$41,500 - $83,900
|
|
Business Agent
|
$39,000 - $68,500
|
|
Marketing Specialist
|
$33,300 - $60,600
|
|
Medical Website Marketing Director
|
$24,000 - $65,000
|
|
Marketing Assistant, Sports Team
|
$24,000 - $40,000
|
|
Internet Marketing Consultant
|
$35,000 - $65,000
|
|
Marketing Proposal Coordinator
|
$33,873 - $75,000
|
|
Consumer Researcher
|
$24,000 - $47,000
|
|
Market Researcher, Manufacturer
|
$28,000 - $70,000
|
|
Marketing Manager, Nonprofit
|
$40,000 - $70,000
|
|
Marketing Representative
|
$27,000 - $50,000
|
Sources of Information: United States Department of Labor: Bureau of Labor Statistics (2010); DISCOVER (2011); Facts on File: Ferguson’s Career Guidance Center (2011).