University of Arizona

The knowledge of art, music, media, cultural traditions, and popular culture gained with a Bachelor of General Studies with a concentration in Arts, Media, and Entertainment provides a solid foundation for a variety of careers. A graduate in the Arts, Media, and Entertainment concentration could work in print media, film and television, theatre, public relations, outreach, or marketing. This concentration is also good preparation for graduate studies in media arts, art history, and cultural studies.

General Studies, like many majors, teaches content and skills that can be applied to a wide variety of career fields. This major does not restrict you to a specific field. Following are career fields that may most closely relate to this major.

Potential Career Areas: 

• Publishing
• Entertainment industry assistance
• Cinemas and theatres
• Event planning and staging
• Public relations
• Sports industry
• New media
• Marketing
• Advertising
• Retail merchandizing
• Arts education outreach

Sample Employers:

• Production companies
• Electronics/gaming companies
• Public relations firms
• Hotels and resorts
• Broadcast organizations
• Magazines, newspapers, and websites
• Amphitheaters and stadiums
• Casinos
• Museums
• Theme parks
• Schools and colleges
• Nonprofit arts organizations

Sample Job Titles and National Salary Ranges: 

Sources of Information:  United States Department of Labor: Bureau of Labor Statistics (2010); DISCOVER (2011); Facts on File: Ferguson’s Career Guidance Center (2011); Simply Hired, Inc. (2011); Salary.com (2011).